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Thoughts on AI agents, automation, and building systems that work.
The 6 workflows Irish recruiters are automating in 2026, what it costs, and where AI still gets it wrong.
Build an automated email follow-up system that actually gets replies. Tools, sequences, costs, and the mistakes that kill response rates.
The actual formula for figuring out if AI automation is worth it for your business. No hype, just maths.
We've built with all three. Here's when Claude wins, when ChatGPT wins, when Gemini wins, and why most businesses need to stop overthinking this.
We use all three. Here's when each one wins, what they really cost at scale, and why pricing changes everything after month three.
We've built with both. Here's when Claude wins, when ChatGPT wins, and why most businesses should probably use both.
AI agents explained without the jargon. What they do, what they cost, and how to know if your business actually needs one.
Forget the hype. Here's what real small businesses are doing with AI right now, what it costs, and whether it's worth it for yours.